The Amazon Guide

As a publicist I get asked by clients and authors about going to the National Publicity Summit in New York.  I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media.  Through the Summit, I’ve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.

I represent a lot of authors. Here’s the problem: authors have to do most of the promotion of their books if they want them to sell.  Even if you’ve been picked up by one of the big publishing houses, they only do so much to get you media attention.  This is the reality.

So, let’s say you decide to get media attention yourself.  You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: ‘First, I’m going to try to meet with the producer of Good Morning America, and then I’m going to Fox News, and then I’m going to see the guy at Reuters. After lunch, I’m going to try to talk to the Today Show and then I’m going to stop by and see if I can talk to the producer of 60 Minutes.’

Forget about it.  It’s not going to happen.

Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event.  But is it for every author?  Depending on your situation, it may or may not make sense to go.  I’d recommend it if you have a consumer-oriented, non-fiction topic.  Does it have broad audience appeal?  Can your book help the average person in their day-to-day lives?  If so, then it makes sense for you to consider attending.

If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesn’t make sense to go to the Publicity Summit, unless you can connect your book to current trends.  (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.)   Generally, fiction, poetry and books about localized topics will not do well at the Summit.  For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.

Should you go if you feel you’re not ready to meet the media?  Here’s the dirty little secret: no-one feels ready.  Don’t worry about that. If you’re an expert with a decent topic with a unique angle, the Summit can work for you.  Go there to build relationships, yes, but also go to get feedback from the news industry professionals.  I’ve seen people before the Summit starts coming in thinking they’re heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or direction: a better book title, the perfect pitch, new business ventures and relationships.

I’m such a fan of Steve Harrison and his National Publicity Summit that I am now an affiliate for the Summit.  If you are interested in attending please check out this link: http://www.nationalpublicitysummit.com/?10373

About the Author:

About the author: Scott Lorenz is President of Westwind Communications, a public relations and marketing firm which specializes in marketing authors, doctors, lawyers and entrepreneurs. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, ESPN, The New York Times, Nightline, TIME, PBS, NPR, the Los Angeles Times, USA Today, Washington Post, Family Circle, Woman’s World, & Howard Stern to name a few. To discuss how Westwind Communications helps its clients get all the publicity they deserve and more visit http://www.westwindcos.com/book or call 734-667-2090 or email scottlorenz@westwindcos.com. For info on the National Publicity Summit visit: http://www.nationalpublicitysummit.com/?10373

Article Source: ArticlesBase.com – National Publicity Summit – Should You Go? Article

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From the moment you saw that positive pregnancy test, you knew life would never be the same. For the next nine months, you’ll be doing everything for two, from eating a healthful diet to getting regular medical care. You’ll also be exercising for two, which is why it’s critical to find a safe exercise, like prenatal yoga, that will keep you and your baby healthy and comfortable.

Prenatal Yoga is Good for You

Like any safe exercise, yoga has a host of benefits for expecting moms. According to the American College of Obstetrics and Gynecology (ACOG), exercising just 30 minutes on most days of the week may help prevent gestational diabetes, which is a factor in the development of preeclampsia, a potentially serious pregnancy complication.

Studies also support prenatal yoga’s benefits. Research at the Cincinnati Children’s Hospital found that pregnant women who practiced yoga had lower blood pressure than those who walked for an hour each day. Thai researchers concluded that prenatal yoga shortened the amount of time participants spent in labor as well as the amount of labor pain they reported. A potentially shorter labor and perhaps less labor pain. What woman wouldn’t want that?

Yoga practice may also relieve common pregnancy aches. For example, child’s pose can help relieve the back pain that afflicts nearly 90% of expecting moms. If you suffer with sciatica, a compressed nerve that triggers shooting pain, specific forward bend poses can provide much-needed relief.

Insomnia, another common complaint, stems from a number of causes, including excitement, anxiety, and heartburn. But you don’t need to suffer through those sleepless nights— after all, you’ll have enough of those after the baby comes. The ACOG recommends using yoga relaxation techniques as a way to cope with pregnancy insomnia. These relaxation methods are a common feature in many prenatal yoga classes, and, once you learn to use them properly, they’re an effective, drug-free way to find insomnia relief.

Harry Lawrence

Visit http://www.harryzbiz.com/yogaforlife/category/prenatal-yoga for more articles and videos about prenatal Yoga.

http://www.ezinearticles.com/?Prenatal-Yoga—Ohm-Your-Way-to-a-Healthier,-More-Comfortable-Pregnancy&id=2414691

About the Author:

I am 44-year old advocate of healthy living and have resided in Tokyo, Japan for the last 20 years. I have years of experience working as a Medical Laboratory Technician and also have years of practical experience in the fields of physical training and well being.

Article Source: ArticlesBase.com – “Prenatal Yoga: ‘Ohm’ Your Way to a Healthier, More Comfortable Pregnancyâ€

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